Vol. 2 No. 1 (2009): Jan./Jun.

• Editorial

  Leonardo Secchi

  • PDF (Português (Brasil))

Papers

• Mithical Dimension of Marketing Professional Formation: 90% de Inspiration and 10% Transpiration?

  pp. 07-20

  • PDF (Português (Brasil))

• Utilization of performance measurement system in creating value to the shareholder: an exploratory study in Brazilian banks

  Roberto Kazuhiro Nakamura Mineta, Wilson Toshiro Nakamura, Douglas Dias Bastos

  pp. 21-32

  • PDF (Português (Brasil))

• Analysis of innovation and entrepreneurial initiative in corporate textile companies in Blumenau - SC

  Jaison Ademir Sevegnani, Marianne Hoeltgebaum, Giancarlo Gomes, Gabriel Guterro

  pp. 33-48

  • PDF (Português (Brasil))

• Entrepreneurship in higher education management: a case study

  Victor Meyer Jr., Bernardo Meyer, Regina Arns da Rocha

  pp. 49-62

  • PDF (Português (Brasil))

• Communication and ideology in a company: discourse analysis in an organization of the steel sector

  Luiz Alex Silva Saraiva, Rozália Del Gáudio Soares Baptista

  pp. 63-76

  • PDF (Português (Brasil))

• Listening to the market: retail and the hearing-impaired customers

  Paulo Ricardo Meira, Luiz Eduardo Amaro, Carolina Quadros Almeida

  pp. 77-86

  • PDF (Português (Brasil))

• Sustainability vision in entrepreneurship activity: an analysis from business incubated

  Marlon Dalmoro

  pp. 87-104

  • PDF (Português (Brasil))