Vol. 1 No. 2 (2008): Jul./Dez.

• Editorial e Agradecimentos

  Leonardo Secchi

  • PDF (Português (Brasil))

Papers

• Perception of consumers about color packaging of consumption products

  Eduardo Botti Abbade, Márcio Sampedro Ramos

  pp. 69-88

  • PDF (Português (Brasil))

• Proposal for a methodology based on the Balanced Scorecard for support of strategic management in a breakbulk transport company

  Sabrina do Nascimento, Diane Rossi Maximiano Reina, Alessandra Vasconcelos Gallon, Sandra Rolim Ensslin, Juliane Vieira de Souza

  pp. 89-101

  • PDF (Português (Brasil))

• Social and private entrepreneurs: reflections about their behavioral characteristics

  José Elmar Feger, Augusto Fischer, Tânia Maria dos Santos Nodari, Dirceu Scaratti, Anacleto Angelo Ortigara

  pp. 102-118

  • PDF (Português (Brasil))

• Organizational communication as an instument for administration of information flow and the making of decisions in Santa Catarina's Legislative Assembly

  Vagner Dalbosco, Marina Keiko Nakayama, Gregório Varvakis

  pp. 119-131

  • PDF (Português (Brasil))

• Financial information used by small and medium sized industrial companies

  Fabiano Marcos Bagatini

  pp. 132-144

  • PDF (Português (Brasil))

Book review

• Um mesmo cliente, muitas possibilidades

  Rodrigo Deusdará de Salvi

  pp. 145-149

  • PDF (Português (Brasil))