PREDISPOSIÇÃO À INOVAÇÃO FRUGAL: ANÁLISE DE FATORES DIFERENCIAIS EM PEQUENAS E MÉDIAS EMPRESAS
DOI:
https://doi.org/10.22277/rgo.v16i1.7144Palabras clave:
Agregar valor. Otimizar processos. Capital humano. Modelo de negócios.Resumen
Objetivo: Analisar como as pequenas e médias empresas (PME´s), aproximam-se da inovação frugal considerando os fatores diferenciais de agregar valor, otimizar processos, capital humano e modelo de negócios.
Método/abordagem: Pesquisa descritiva de casos múltiplos. A análise dos dados coletados, seguiu o proposto por Gibbs (2009), considerando quatro fatores diferenciais, identificados na literatura, como norteadores categóricos para a interpretação dos resultados.
Principais Resultados: Aponta-se que os quatro fatores apresentados nesta pesquisa, representam um campo de possibilidades, não apenas no desenvolvimento de produtos e serviços frugais que atendem as necessidades dos clientes, mas de um processo maior, que estimulem as PME´s a se desenvolverem sustentavelmente, contribuindo para competitividade e maturidade nos negócios.
Contribuições teóricas/práticas/sociais: O estudo possibilita aos gestores a compreensão na identificação e desenvolvimento de suas capacidades organizacionais com o intuito de melhorar o negócio, permitindo, que as PME´s conquistem novos clientes, novos mercados, atuem com a limitação de recursos, reduzindo seus custos e aperfeiçoando seus processos.
Originalidade/relevância: O investimento em pesquisa empírica ao encontro das sugestões de estudos que argumentam a necessidade de avançar os debates existentes sobre a inovação frugal, principalmente em se tratando de empresas de pequeno e médio porte.
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