CAPACIDADES DINÂMICAS E ESTRATÉGIAS PARA ENFRENTAMENTO DA CRISE DIANTE DA PANDEMIA DA COVID-19
DOI:
https://doi.org/10.22277/rgo.v14i1.5711Keywords:
Capacidades dinâmicas. COVID-19. Estratégia.Abstract
The concept of business strategy has developed over the years. In this context, dynamic capabilities (CDs) have an important role in the corporate world in the face of rapid changing environments, caused by crisis, disasters and market uncertainties. In view of this, with the discovery of the SARS-Cov-2 respiratory syndrome, in 2020 the pandemic of COVID-19 arises, affecting the global economy and creating a scenario of uncertainty for organizations. Thus, this article aims to verify the contribution of dynamic capabilities to strategies for coping with the crisis in the face of the COVID-19 pandemic. For this, the research is characterized as descriptive and qualitative, with multiple case studies in companies in the metropolitan region of Porto Alegre, in Rio Grande do Sul. The study presents the actions of companies to face the crisis in the face of the pandemic and relates to the micro-foundations proposed by Teece (2007) that support dynamic capabilities: sensing, seizing and reconfiguring. Finally, the results show that C1q2Ds tend to contribute in this context.
References
ABUBAKAR, Ahmed. Coronavirus (COVID-19): Effect and Survival Strategy for Businesses. Journal of Economics and Business, v. 3, n. 2, p. 661–671, 2020.
ANTONIALLI, Fabio et al. Estratégia Organizacional: um estudo histórico e bibliométrico. Revista Espacios, v. 38, 2017.
BARDIN, Laurence. Análise de conteúdo. 3a ed. São Paulo: Edições 70, 2016. BARNEY, Jay. Firm Resources and Sustained Competitive Advantage - Barney RBV. Journal of Management, v. 17, n. 1, p. 99–120, 1 mar. 1991.
BARRETO, Ilídio. Dynamic Capabilities: A review of past research and an agenda for the future. Journal of Management, jan. 2010.
BRACKER, Jeffre Y.; PEARSON, John N. Planning and financial performance of small, mature firms. Strategic management journal, v. 7, n. 6, p. 503-522, 1986.
CHIRICO, Francesco. et al. Resource orchestration in family firms: Investigating how entrepreneurial orientation, generational involvement, and participative strategy affect performance. Strategic Entrepreneurship Journal, v. 5, n. 4, p. 307–326, dez. 2011.
DALLA, Werner Duarte; GONÇALVES, Carlos Alberto; MUNIZ, Reynaldo Maia. O pensamento do estrategista: fatores que asseguram a tomada de decisões estratégicas nas pequenas e médias empresas. Revista Ibero-Americana de Estratégia, v. 8, n. 2, 2009.
EISENHARDT, Kathleen M.; MARTIN, Jeffrey A. Dynamic capabilities: what are they?. Strategic management journal, v. 21, n. 10‐11, p. 1105-1121, 2000.
EVANS, S.; BAHRAMI, H. Super-Flexibility in Practice: Insights from a Crisis. Global Journal of Flexible Systems Management, 2020.
FAINSHMIDT, S.; FRAZIER, M. L. What Facilitates Dynamic Capabilities? The Role of Organizational Climate for Trust. Long Range Planning, v. 50, n. 5, p. 550–566, 2017.
FERNANDES, Karina Ribeiro; FLEURY, Maria Tereza Leme; DA SILVA, Luciano Ferreira. A Transformação Digital e o Desenvolvimento de Capacidades Dinâmicas: Um Mapeamento da Literatura. XLIII Encontro da ANPAD, out. 2019.
FRANK, Hermann; GÜTTEL, Wolfgang; KESSLER, Alexander. Environmental dynamism, hostility, and dynamic capabilities in medium-sized enterprises. The International Journal of Entrepreneurship and Innovation, v. 18, n. 3, p. 185-194, 2017.
GIROD, Stéphane. J. G.; WHITTINGTON, Richard. Reconfiguration, restructuring and firm performance: Dynamic capabilities and environmental dynamism. Strategic Management Journal, v. 38, n. 5, p. 1121–1133, 2017.
HAAPANEN, Lauri. et al. The function-specific microfoundations of dynamic capabilities in cross-border mergers and acquisitions. International Business Review, v. 28, n. 4, p. 766– 784, 2019.
HAARHAUS, Timm; LIENING, Andreas. Building dynamic capabilities to cope with environmental uncertainty: The role of strategic foresight. Technological Forecasting and Social Change, v. 155, 2020.
HELFAT, Constance. E. et al. Dynamic Capabilities: Understanding Strategic Change in Organizations. 1. ed. Oxford, UK: Blackwell Publishing, 2007.
HELFAT, Constance E.; MARTIN, Jeffrey A. Dynamic Managerial Capabilities: Review and Assessment of Managerial Impact on Strategic Change. Journal of Management, v. 41, n. 5, p. 1281–1312, 2015.
HELFAT, Constance E.; PETERAF, Margaret A. Managerial cognitive capabilities and the microfoundations of dynamic capabilities. Strategic Management Journal, v. 36, n. 6, p. 831–850, 2015.
KEOWN-MCMULLAN, Caroline. Crisis: When does a molehill become a mountain? Disaster Prevention and Management: An International Journal, v. 6, n. 1, p. 4–10, 1997.
KINDSTRÖM, Daniel; KOWALKOWSKI, Christian; SANDBERG, Erik. Enabling service innovation: A dynamic capabilities approach. Journal of Business Research, v. 66, n. 8, p.
–1073, 2013.
KRAUS, Sascha; HARMS, Rainer; SCHWARZ, Erich. Strategic business planning and success in small firms. International Journal of Entrepreneurship and Innovation Management, v. 8, n. 4, p. 381-396, 2008.
KUCKERTZ, Andreas. et al. Startups in times of crisis – A rapid response to the COVID-19 pandemic. Journal of Business Venturing Insights, v. 13, 2020.
LIMA, Edmilson. Estratégia de pequenas e médias empresas: uma revisão. REGE Revista de Gestão, v. 17, n. 2, p. 169-187, 2010.
LÓPEZ, Salvador Vivas. Competitive advantage and strategy formulation. The key role of dynamic capabilities. Management Decision, v. 43, n. 5, p. 661–669, 2005.
MAHRINGER, Christian. A.; RENZL, Birgit. Entrepreneurial initiatives as a microfoundation of dynamic capabilities. Journal of Accounting and Organizational Change, v. 14, n. 1, p. 61–79, 2018.
MARANZATO, Felipe Plana; SALERNO, Mario Sergio. Integration between research and development: A dynamic capabilities perspective. RAE Revista de Administracao de Empresas, v. 58, n. 5, p. 460–474, 2018.
MERIGÓ, José M.; GIL-LAFUENTE, Anna M.; GIL-LAFUENTE, Jaime. Business, industrial marketing and uncertainty. Journal of Business and Industrial Marketing, v. 31, n. 3, p. 325–327, 2016.
MORALES, Alfonso J. R. et al. COVID-19 in Latin America: The implications of the first confirmed case in Brazil. Travel Medicine and Infectious Disease, v. 35, p. 101613, 2020.
NICOLA, Maria. et al. The socio-economic implications of the coronavirus pandemic (COVID-19): A review. International Journal of Surgery, v. 78, p. 185–193, 2020.
PRIEM, Richard L.; BUTLER, John E. Is the Resource-Based “View” a Useful Perspective for Strategic Management Research? The Academy of Management Review, v. 26, n. 1, p. 22, 2001.
RIBEIRO, Henrique César Melo; CORREA, Rosany; DE SOUZA, Maria Tereza Saraiva. Perfil e evolução do tema pequenas e médias empresas em periódicos brasileiros: uma análise bibliométrica. Revista Gestão Organizacional, v. 5, n. 2, p. 242-258, 2012.
ROESCH, Sylvia Maria Azevedo. Projetos de estágio e de pesquisa em administração. Atlas, v. 2, 2007.
SAEB, Tina; LIEN, Lasse; FOSS, Nicolai J. What Drives Business Model Adaptation? The Impact of Opportunities, Threats and Strategic Orientation. Long Range Planning, v. 50, n. 5, p. 567–581, 2017.
SCHNEIDER, Luis C. Pensamento estratégico organizacional: origens, evolução e principais influências. Encontro de Estudos em Estratégia (3Es), v. 6, p. 1-12, 2013.
SHARMA, P. et al. Managing uncertainty during a global pandemic: An international business perspective. Journal of Business Research, v. 116, p. 188–192, 2020.
SINGH, Rajesh K.; GARG, Suresh K.; DESHMUKH, S. G. Strategy development by SMEs for competitiveness: a review. Benchmarking: An International Journal, 2008.
SOHRABI, Catrin et al. World Health Organization declares global emergency: A review of the 2019 novel coronavirus (COVID-19). International Journal of Surgery, 2020.
SPINELLI, A.; PELLINO, G. COVID-19 pandemic: perspectives on an unfolding crisis. British Journal of Surgery, v. 107, n. 7, p. 785–787, 2020.
SPURK, Daniel; STRAUB, Caroline. Flexible employment relationships and careers in times of the COVID-19 pandemic. Journal of Vocational Behavior, 2020.
TEECE, David. J. Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, v. 28, n. 13, p. 1319– 1350, 2007.
TEECE, David J.; PISANO, Gary; SHUEN, Amy. Dynamic Capabilities and Stratetgic Management. Strategic Management Journal, v. 18, n. 7, p. 509–533, 1997.
TEECE, David J.; LEIH, Sohvi. Uncertainty, Innovation, and Dynamic Capabilities: An Introduction. California Management Review, v. 58, n. 5, p. 5–12, 2016.
VARGO, John; SEVILLE, Erica. Crisis strategic planning for SMEs: Finding the silver lining. International Journal of Production Research, v. 49, n. 18, p. 5619–5635, 2011.
VASCONCELOS, Flávio C.; CYRINO, Álvaro B. Vantagem competitiva: os modelos teóricos atuais e a convergência entre estratégia e teoria organizacional. Revista de Administração de empresas, v. 40, n. 4, p. 20–37, 2000.
VILLAR, Eduardo G.; WALTER, Silvana A.; BRAUM, Loreni M. dos S. Da Estratégia Clássica à Estratégia como Prática: Uma Análise das Concepções de Estratégia e de Estrategistas. Revista Ibero-Americana de Estratégia, v. 16, n. 01, p. 08–21, 2017.
WAN, William P.; YIU, Daphne W. From crisis to opportunity: Environmental jolt, corporate acquisitions, and firm performance. Strategic Management Journal, v. 30, n. 7, p. 791–801, 2009.
WANG, Catherine L.; AHMED, Pervaiz K. Dynamic capabilities: A review and research agenda. International Journal of Management Reviews, v. 9, n. 1, p. 31–51, 2007.
WANG, Yonggui et al. Marketing innovations during a global crisis: A study of China firms’ response to COVID-19. Journal of Business Research, v. 116, p. 214–220, 2020.
WERNERFELT, Birger. A Resource-Based View of the Firm. Strategic Management Journal, v. 5, n. 2, p. 171–180, 1984.
YIN, Robert K. Estudo de Caso-: Planejamento e métodos. Bookman editora, 2015. ZOLLO, Maurizio; WINTER, Sidney G. Deliberate Learning and the Evolution of Dynamic Capabilities. Organization Science, v. 13, n. 3, p. 339–351, 2002.
Downloads
Published
Issue
Section
License
Estou ciente de que, em sendo aprovado, a publicação do artigo será no formato on-line na RGO.
Também tenho ciência de que há autorização para assumir contratos adicionais separadamente, para distribuição não-exclusiva da versão do trabalho publicada nesta revista (ex.: publicar em repositório institucional ou como capítulo de livro), com reconhecimento de autoria e publicação inicial nesta revista.
Do ponto de vista do Creative Commons, a Revista Gestão Organizacional é de acesso aberto e irrestrito, porém não permitindo adaptações nos artigos, nem o uso comercial.
Sobre a licença Creative Commons: As licenças e instrumentos de direito de autor e de direitos conexos da Creative Commons forjam um equilíbrio no seio do ambiente tradicional “todos os direitos reservados” criado pelas legislações de direito de autor e de direitos conexos. Os nossos instrumentos fornecem a todos, desde criadores individuais até grandes empresas, uma forma padronizada de atribuir autorizações de direito de autor e de direitos conexos aos seus trabalhos criativos. Em conjunto, estes instrumentos e os seus utilizadores formam um corpo vasto e em crescimento de bens comuns digitais, um repositório de conteúdos que podem ser copiados, distribuídos, editados, remixados e utilizados para criar outros trabalhos, sempre dentro dos limites da legislação de direito de autor e de direitos conexos.
A Revista Gestão Organizacional adota o sistema: Atribuição-SemDerivações-SemDerivados CC BY-NC-ND: Permite o download dos seus trabalhos e o compartilhemento desde que atribuam crédito, mas sem que possam alterá-los de nenhuma forma ou utilizá-los para fins comerciais.
